Eric Smallwood an 15+ years sports & entertainment industry veteran, started Apex Marketing Group, Inc. in May 2015, to provide advertising and branding consulting services and customized sponsorship & brand analytics for sports & entertainment events and commercial brands.
Apex Marketing Group, working with Champagne Tennis Etcetera, will provide key Sponsorship Sales and Analytics experience and support to all Champagne Tennis clients.
Eric Smallwood’s background:
Eric has over 17 years of industry experience in a variety of roles providing results driven consulting services.
Eric has sold Naming Rights, Sponsorship partnerships, a variety of branding activations and analytic programs to teams, venues & events, which included: NFL, MLB, NBA, NHL, ATP Tennis, PGA, LPGA, English Premiere League, Major League Soccer, NASCAR, Indy Car, CFL
Eric has negotiated strategic alliances and long-term business relationships with key decision makers worldwide, including in United States, Canada, Croatia, United Kingdom and the U.A.E.
Eric has built corporate marketing alliances and vending partnerships with numerous Fortune Global 500 companies and will leverage current & past relationships to secure partnerships.
Eric has managed all facets of a commercial rights programs; directed various concurrent operational tasks including quantitative analysis, policy development, new business prospecting and solicitation, contract negotiations, strategic development and account management.
Eric has provided extensive support on corporate, brand and facility research, sales materials development, and significant competitive analysis to a variety of clients.
Through Apex Marketing Group’s analytics division, they will offer Champagne Tennis clients with a unique analysis tool (ApexMetrics™) for evaluating & measuring brands and sponsors’ programs and corporate initiatives.
Apex Marketing Group, Inc.
4407 Irene Drive
St. Clair, MI 48079