Today, Karen Scott Happer represents Jimmy Connors, one of greatest professional tennis players of all time, and the marketing and production with Star Games LLC of World Tennis Day, which features simultaneous professional events throughout the world in March of each year. In 2013, World Tennis Day, which is promoted in conjunction with the International Tennis Federation and the United States Tennis Association, included the BNP Paribas Showdown at Madison Square Garden, the London Showdown at Earl’s Court Arena and the BNP Paribas Hong Kong Showdown, all televised all day in the United States and internationally.
Karen has been internationally respected in the sports marketing industry since 1976. She is a native of Sydney, Australia, and began her sports marketing career in 1976 in Melbourne, Australia. Karen was Tournament Manager of the Australian Open from 1977 to 1980. She is the only female to ever be in charge of a Grand Slam tournament.
In 1980, Karen returned to Sydney and created Karen Scott Enterprises, Pty., Ltd., and also began a 9 year term as the Managing Director of ProServ Australia, the Asia/Australian branch of the American sports marketing firm, ProServ.
In 1988, Karen married Marshall Happer and moved from Sydney to the United States and created her American company, Champagne Tennis® Etcetera, Inc., to continue her international sports marketing business.
In1993, Karen joined RSB Ventures LLC, the operations company for the Jimmy Connors’ Champions Tour in the United States and for the Rest of the World outside of Europe as Senior Vice President.
In 2002, Karen became Executive Vice President and joint owner of KSB Ventures LLC, a Washington, DC company engaged in the sports marketing business. While so engaged, Karen sold sponsorships to Merck for Vioxx for the US Open Tennis Championships in New York and the WTA Finals in Los Angeles, California, to CVS and to American Airlines for the International Tennis Hall of Fame Championships in Newport, Rhode Island, and to Jet Blue Airways for the TD Waterhouse Cup on Long Island, New York.
On May 1, 2004, Karen resumed full time in the general sports marketing business as President and CEO of Champagne Tennis® Etcetera, Inc., and continued her work with Jimmy Connors and with various high profile tennis and sporting events.
Karen’s sports marketing has including the following:
Representation of Jimmy Connors for participation on the Power Shares Senior Tour, television commentary and numerous corporate activities and appearances.
Marketing 2013 World Tennis Day and the BNP Paribas Showdown in New York (2008-2014), the BNP Paribas Showdown in Hong Kong (2012-2013) and the London Showdown (2013-2014), including serving as the Executive Producer of the London Showdown in 2013.
Marketing with AYS the Taste of Tennis event in New York prior to the US Open (2008-2013) and the Taste of Tennis event in Melbourne (2009, 2010 and 2012), prior to the Australian Open.
Marketing the Tribute: A Celebration of Women of the Ice at Caesars Palace, Atlantic City, December 3, 2011.
Consultant to 2010 Squash Tournament of Champions at Grand Central Station, New York City.
Marketing Consultant in 2008 with the Intrepid Air & Space Museum in New York City.
Marketing Consult with the World Trade Centers Association and its General Assembly in Dubai, November 7-10, 2008.
Created the Grand Slam Winners’ Classic, Presented by Harris Private Bank at the Colony Tennis Resort on Longboat Key, Florida, November 30-December 1, 2007, featuring 8 of the world’s greatest Grand Slam Champions to support the Wellness Community (after Karen survived breast cancer). This event was moved to the Venetian Golf and River Club from 2008, again supporting the local cancer charity.
Represented Jet Blue’s sponsorship of the Legg Mason ATP Men’s Tournament in Washington, DC through 2011.
Represented Jimmy Connors for his coaching of Andy Roddick in 2006-2007.
Represented Jimmy Connors and co-produced and promoted in 2006 a new tennis instructional DVD with former and current champions entitled: “Jimmy Connors: The Fundamentals of Tennis”.
Represented Billie Jean King in 2006 for her endorsement of her signature tennis court with Rainbow Vision Properties, Inc.
Marketing Consultant to World Sumo Challenge, Madison Square Garden, NYC, 2005-2006.
Marketing Consultant for Superset Tennis Ltd., in 2004-2005.
Negotiated and sold sponsorships for the North American ATP Tournaments and various other tournaments and events in 2002-2003.
Negotiated million+ dollar sponsorships for the US Open and the WTA Tour Finals in 2002-2003 with Merck Pharmaceuticals.
Tournament Director of the 2000-2001 Last Minute Travel.Com Champions Tour Tournament staged in September in Central Park, New York City. The stadium court was erected in the Ice Rink (Wollman Rink) and this was the first professional tennis tournament ever staged in Central Park. The 2001 Tournament was scheduled for the week after 9/11/2001 and was cancelled.
Tournament Director of the BTI Champions Tour Tournament staged in Atlanta, Georgia in 1999-2000.
Tournament Director of the Federation Cup Tie between the United States and Croatia in Raleigh, North Carolina in 1999. The national and international exposure for the Tie which was telecast on ESPN confirmed Raleigh as an international tennis city with world class facilities and capabilities and world class people. Because of the success of the Federation Cup Tie and its positive economic impact on the Raleigh area, the Greater Raleigh Convention & Visitor’s Bureau awarded Karen Scott Happer its highest and most prestigious award in 1999, the Thad Eure, Jr. Award as Entrepreneur of the Year. This Tie immediately preceded the 1999 BTI Champions of Raleigh.
Tournament Director of the BTI Champions Tour Tournament staged at the Raleigh Racquet Club in Raleigh, North Carolina in 1998-2000.
Senior Champions Tour Executive to oversee the staging of the international Champions Tour Tournament in Melbourne, Australia in 1998.
Tournament Director of the Citibank Champions Tour Tournament staged at the Manhattanville College in Harrison, New York in 1997-1999.
Senior Champions Tour Executive to oversee the staging of the international Champions Tour Tournament in Sydney, Australia in 1997-1998.
Senior Champions Tour Executive to oversee the staging of the international Champions Tour Tournament in Jeddah, Saudi Arabia in 1996.
Joined RSB Ventures LLC, the operations company for the Champions Tour in the United States and for the Rest of the World outside of Europe as Senior Vice President in 1995.
Served as Organizer and Promoter of this special fund raising dinner for the Vitas Gerulaitis Foundation at the Plaza Hotel in New York on the eve of the 1995 US Open and which was attended by many tennis stars, officials, personalities and friends of Vitas Gerulaitis.
Organizer and promoter of special entertainment event for the Australian Wine Importers in New Haven, Connecticut, in conjunction with the 1994 Volvo International.
Sports Marketing Consultant to Millsport, Inc., for the Sydney 2000 Olympics.
Sports marketing consultant to the Legends of Tennis (Fred Stolle, et al.) and established a new professional tennis exhibition event in Mexico to commemorate the centenary in 1994.
Tournament Director of the Citibank Champions Tour Tournament staged at the Westchester Country Club in Rye, New York in 1993-1996.
Sales and Marketing professional to assist in the establishment of the Champions Tour, the brain child of Jimmy Connors which became the international senior tour sanctioned by the ATP, in the United States. The Tour began in 1993 with 3 tournaments and grew to 22 tournaments worldwide by 1996.
Tournament Director of the inaugural Rod Laver’s Legends Cup Tournament to benefit The Merlin Foundation for melanoma research and education, staged in Palm Springs, California in 1992. $140,000 was raised in sponsorships for the Merlin Foundation.
Organizer of “Newport in Australia” fund raising dinner for the International Tennis Hall of Fame staged in Melbourne, Australia during the 1992 Australian Open.
Marketing Consultant for the Westchester Ladies Cup, a WTA Tour tournament staged at Manhattanville College in Harrison, New York in 1990.
Tournament Director for the Federation Cup, the official international women’s team competition of the International Tennis Federation, which was staged in Atlanta, Georgia with 47 countries participating in 1990.
Marketing Consultant for the Volvo International ATP Tour tournament staged at the Connecticut Tennis Center, Yale University, New Haven Connecticut. Tournament Director of the Senior Tournament staged concurrently with the Volvo International each year in 1989-1993.
Professional consultant to the Organizer and Promoter for the annual Women’s International Tennis Association Awards Dinner at the Plaza Hotel, New York City in 1989-1992.
Tournament Organizer and Promoter for the 1988 Hamilton Island United States vs. Australia Classic which was staged in Australia’s premier hotel and island resort and featured Stan Smith and Marty Riessen vs. Tony Roche and John Alexander.
Served as Tournament Organizer and Promoter of the Bank of Scotland Grass Court Championships in Edinburgh, Scotland (while still residing in Sydney) as a lead-up tournament to Wimbledon and which was created at the request of ProServ client, Ivan Lendl, then the Number 1 ranked man in the world in 1987-1988.
Founded and promoted the fashionable ONE LOVE tennis clothing line for women with the famous Australian Couturier, Mel Clifford in 1985-1988. The ONE LOVE line was exported to London (Harrods) and to the United States in New York (Bloomingdales), Hawaii, Palm Springs, California and Palm Beach, Florida.
Managed the first Australian Team to successfully conquer Mount Everest (without oxygen), including the marketing of endorsements and a television special on Australia’s Nine Network in 1985.
Managed an exhibition tour featuring Martina Navratilova, Pam Shriver, Tracy Austin and Kathy Jordon in Indonesia, Hong Kong and Korea following the 1985 Australian Open.
Served as Tournament Organizer and Promoter for the New South Wales Women’s Indoor Open, the inaugural Australian Women’s professional indoor tournament which was won by Pam Shriver in 1985. This was Evonne Googalong Cawley’s final professional tournament.
Managed professional tennis player for ProServ between 1980 and 1988: Ivan Lendl, Tracy Austin, Pam Shriver, Jimmy Connors, Wally Masur, Elizabeth Smiley, Yannick Noah and other professional players. Management included sale and management of commercial endorsements, placement in Australian tournaments and events, management of investment income earned in Australia, travel arrangements, media management, etc.
Was employed as Marketing Consultant for the Australian Indoor Championships for men in Sydney responsible for all special events, charity involvement, etc., in 1980-1987.
Was employed as Area Manager on behalf of ProServ and Volvo to manage Volvo’s worldwide umbrella sponsorship of the international Volvo Grand Prix of Tennis in the 9 annual tournaments staged in Australia, New Zealand and Asia in 1980-1984.
Served as Tournament Director for the New South Wales Open for Men, in Sydney, Australia during 1980-1984.
Served as Tournament Director for the New South Wales Open for Women, in Sydney, Australia during 1980-1984.
Served as the Tournament Organizer and Promoter for the “Legends of Tennis”, men’s over-35 circuit, during 1980-1982, which she introduced to Australia in 1980 with annual events staged in Adelaide, Melbourne and Sydney.
Served as Tournament Director for the Eurovox Australian Hardcourt Championships in Hobart, Tasmania, Australia in 1979-1980.
Served as the Tournament Organizer for the Theiss Toyota International Challenge in 1978-1979, which was a Special Tennis Event leading up to the Marlboro Australian Open each year.
Served as the Tournament Manager and Tournament Organizer for the 1978-1980 Marlboro Australian Opens (one of the four Grand Slams of Tennis) and Karen is still the only woman to have managed one of the Grand Slams.
Conducted and promoted the International Basketball Series in Sydney, Melbourne and Adelaide featuring Australia vs. United States star players in 1978.
Served as the Tournament Organizer for the South Australian Open in Adelaide during 1977-1979.
Conducted and promoted the first Australian Superstar’s event in Sydney, Australia, in conjunction with Channel Nine Network of Australia and the International Management Group in 1977.
Served as Organizer and Promoter for this nationally televised special fund raising dinner for the Lawn Tennis Association of Australia, the governing body of Tennis in Australia (Tennis Australia) in 1976 to honor the famous Australian Davis Cup Coach, Harry Hopman, and all of the great Aussie Davis Cup players. Arthur Ashe was featured as the guest speaker. The dinner was attended by all living Australian Davis Cup players, many other players, officials, tennis enthusiasts and supporters.
Employed by John Newcombe and Wayne Reid (President of the Lawn Tennis Association of Australia) in 1976 to organize the International Tennis Development Foundation and promote a project designed to strengthen the standard of tennis throughout Asia.